Off The Hook Clothing

Sitting outside writing my blog today. Amazing weather for the time of year in the #South West.

Whilst doing some research on the Interweb last night I stumbled on The Urban Dictionary and it reminded me of the source of the name OFF THE HOOK. It said this:

Off the hook is actually a modernization of a series of slang words. Closely related to off the chain, there refering to something being so “fresh” and “new” that its literally right off the store shelf. (started in reference to clothes, the hangar being the hook)
‘Them shoes are off the hook dog.‘

Clearly calling a customer a dog isn’t the best sales technique, but I think everyone got my drift when I chose the name, especially my friend’s 12 year old daughter who recognised the term from#Big Brother.