Off The Hook Clothing

Sitting outside writing my blog today. Amazing weather for the time of year in the #South West.

Whilst doing some research on the Interweb last night I stumbled on The Urban Dictionary and it reminded me of the source of the name OFF THE HOOK. It said this:

Off the hook is actually a modernization of a series of slang words. Closely related to off the chain, there refering to something being so “fresh” and “new” that its literally right off the store shelf. (started in reference to clothes, the hangar being the hook)
‘Them shoes are off the hook dog.‘

Clearly calling a customer a dog isn’t the best sales technique, but I think everyone got my drift when I chose the name, especially my friend’s 12 year old daughter who recognised the term from#Big Brother.

Posted by: selwyn
April 21, 2011

We had a great day on Saturday here at Off The Hook and we have to send a big thank you to everyone who popped in to say hello and share the cupcakes. Also thanks to DJ Louie Louie for his amazing soul tunes. It was an absolute pleasure. We’re going into our third year with new fabulous collections from our existing suppliers #Desigual and #Eucalyptus plus welcoming our awesome new brands Emily and Fin and Kushh. Summer is starting to look even better! Check our facebook group for a few party shots!

Posted by: selwyn
April 18, 2011

As you may already know our store is two tomorrow and we’re making the final preparations for the celebration. The cupcakes have been delivered and the champagne bought. All we need is the ice! DJ Louie Louie is playing one of his #Glastonbury warm-up gigs so be prepared for some sublime tunes. And they’ll be 10% off purchases all in-store purchases…

Posted by: selwyn
April 15, 2011

Just put in our order with Katy for a hundred and thirty cupcakes for our 2nd birthday bash. On Saturday 16th April we’ll be 2 years old so if you’re in #Exeter in the day pop into the shop for champagne, cake and 10% off all our lovely new stock.

Posted by: selwyn
April 13, 2011

Saw #Albuqueque’s fiinest Balkan band A Hawk and A Hacksaw @Exeter Phoenix last night and they were so good they deserve a mention here. No real connection with fashion but the accordion player was sporting a fine pair of pointed cowboy boots. Check the band out! www.myspace.com/ahawkandahacksaw

Posted by: selwyn

Apparently I was on #BBC Spotlight last night talking about the forthcoming elections. I was basking in the Spring sunshine with a pint at #Exeter Quay. As someone who lived in a rural constituency where there was really only one candidate,  I agree with voting for a change in the system. I said that this would probably encourage me to put some crosses in for local council candidates at the same time. This of course has nothing to do with fashion but I was wearing a fabulous pair of Bloc wrap around shades I’d bought at #Taunton Leisure across the street from Off The Hook some weeks earlier.

Posted by: selwyn
April 12, 2011

Now that Spring is finally here, take a look at our fantastic selection of dresses. Fab maxies from Traffic People and Eucalyptus , party frocks from Friday On My Mind and simple classic styles from EmilyandFin. Not to mention the ultimate Spanish labels Desigual and Lavand. Summer brings weddings and festivals so check out Eucalyptus’s excellent range of party frocks, good enough to get married in, or at least be seen by the main stage at Glastonbury. For the guys, take a peek at our funky Desigual shirts. Get noticed!

Posted by: selwyn
April 8, 2011

Hi and welcome to our fabulous relaunched website. It’s taken many hours of painstaking sourcing and inputting to get it together, and we hope you like it and the brands we’ve chosen. Thanks to Sophie for all her help and Debs and Martyne for looking after the real store while we’ve been away. Also thanks to Yello Studio in Exeter for the design and putting up with us.  Enjoy!!

Posted by: selwyn